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Privacy Policy

Last Updated: February 2026

Magnum PII (“we”/ “us”/ “our”) provides consumer intelligence services using disparate data elements (such as location data, offline and digital identifiers, device metadata, etc.) that we collect and infer for anonymized individuals (“individuals”/ “you”/ “your”).

In this Privacy Policy (the “Policy”), we describe our data collection and use practices for the data we receive from our data partners (such as mobile app publishers and developers) about individuals. This Policy also describes the choices available to you regarding the use of that information and data. This Policy does not apply to the data collection and use practices of our clients, business partners, or the websites, services, and applications that they operate.

1. Categories of Information We Collect

We receive data from a variety of business partners, clients, and other companies that license data to us or provide us data to facilitate our services. This information includes the following:

Data You Give Us

When you ask to be contacted or have questions about our services via email or direct communication, you provide us with your contact information (such as your name and email address).

Website Data Collection

Magnum PII’s business website is a purely informational platform. We do not use first-party cookies, web beacons, or tracking analytics (such as Google Analytics) to monitor your browsing behavior.

However, to ensure our Site remains functional and visually consistent, we utilize certain third-party resources and styling libraries (such as Google Fonts). When you visit our Site, your browser may automatically send technical information (specifically your Internet Protocol (IP) address) to these third-party providers to load these assets. While we do not use this data for profiling or tracking purposes, these third parties may process such data according to their own privacy policies.

Data We Receive from Others (Data Brokerage)

We receive data that was initially collected (over time and across websites, mobile apps, and devices) by our data partners (such as mobile app publishers and developers, advertising networks, and exchanges), which includes:

Ad Data

We receive advertisement requests along with associated data, such as a device identifier (e.g., Apple’s IDFA or Google Advertising ID), browser/device type, IP address, app publisher, operating system, and location.

Movement Data

We receive data about the places people visit with their mobile devices (if the device is configured to share location data). We identify devices using the advertising ID or a randomly assigned unique identifier. We do not receive phone numbers or unique hardware IDs (IMEI) through this channel.

Personal Data

We may receive certain personal data from third parties, including hashed email addresses and hashed phone numbers. We make our best endeavor to ensure that all such data is explicitly opted-in with clearly defined permitted use cases.

Data from Other Sources

We receive information from other data sources to verify locations and classify points of interest (such as a business vs. a residential parcel).

Note about children: We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will take steps to delete it immediately.

2. How We Use the Data We Collect

We associate and contextualize the data we receive to provide:

  • Measurement and reporting services
  • Consumer interest and trend analysis in the physical world
  • Data analytics for marketing, advertising, and market research
  • Maintenance and improvement of our intelligence services

3. Information We Share with Others

We share compiled data (using advertising IDs or other identifiers) for:

  • Measurement, statistics, and usage reporting
  • Allowing third parties to market to you via mobile applications
  • Industry analysis, demographic profiling, and fraud prevention
  • Corporate Transfers: In the event of a merger or acquisition, data may be transferred to the new entity
  • Legal Compliance: We may disclose information if required by a judicial proceeding, court order, or subpoena

4. Global Privacy Law & Compliance

Commitments

We are committed to handling data in a manner that is transparent and compliant with laws including the GDPR (EU), CCPA/CPRA (USA), LGPD (Brazil), PDPA (Singapore/Thailand), PIPEDA (Canada), and DPDPA (India).

Your Rights

You have the right to Access, Correction, Deletion (“Right to be Forgotten”), Data Portability, and the Right to Object to processing. You also have the right to Opt Out of the sale or sharing of your personal data for behavioral advertising.

Exercising Your Rights

You can exercise these rights by contacting us at privacy@magnumpii.net. We aim to respond to all verified requests within the legally required timeframes (typically 30–45 days).

Additional Privacy Choices

Mobile Opt-Out: You can reset or limit your Advertising ID via your iOS or Android device settings.

Location Settings:You can disable location sharing within your mobile device's system settings.

Industry Links: You may also use the NAI Opt-Out or Ad Choices tools.

5. Security and Data Retention

We use multiple layers of security, including AWS and GCP cloud protections, encryption at rest (AES-256), and encryption in transit (TLS).

Active Data: Mobile advertising IDs are rendered inactive for interest-based advertising within 120 days.

Archival/Analytics:We may retain aggregated or hashed data for up to 24 months (13 months in the EEA) for market research, unless a legal obligation requires longer retention.

7. Contacting Us

If you have any questions or wish to opt out of the Magnum PII database, please email us at: privacy@magnumpii.net

Magnum PII

Precision audience activation built on a foundation of ethical data sourcing and military-grade protections.

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